EA to Make Guinness World Records® Record Attempt for 'Largest simultaneous video game exercise routine’ on EA Burnaby Campus Sports Field

WHAT:   
To celebrate the launch of EA’s exciting innovation in personal fitness, EA SPORTS Active™, hundreds of local EA employees will simultaneously train with this new virtual video fitness product on EA’s outdoor soccer field in Burnaby, B.C. In doing so, the company hopes to set a new Guinness World Record® with EA’s game developers participating in a leg-burning, ab-crunching workout led by EA’s fitness staff.

Developed exclusively for the Wii™ by EA Canada in Burnaby, EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is a fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS virtual fitness products to improve the well-being of people of all ages.
 
•    Hundreds of EA employees working out to EA SPORTS Active
•    Individual demos and product reviews for media
•    Interviews with the local EA development team behind EA SPORTS Active

WHEN:       
    Friday, May 22, 2009
    11:30 am – Media Check-In
    12:00 pm – EA SPORTS Active Guinness World Records® Record Attempt begins
    12:15 pm – Product demos and interviews

WHERE:   
    Electronic Arts – Burnaby Campus
    4330 Sanderson Way, Burnaby, B.C.

WHO:   
    Dave McCarthy, Vice President and EA SPORTS Active Executive Producer
    Guinness World Records® Judge/Adjudicator
    Members of the EA SPORTS Active development team

MORE INFO:   
easportsactive.com  and  http://tinyurl.com/qzn2ud

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For more information, please contact:
Karen Cook
kcook@hoggan.com
C: 604-551-9074

Alex Chapple
achapple@hoggan.com
C: 604-512-6095

Download full press release as pdf >>>

21 May 2009