Contact: David Blanchard
Tel: 413-543-3020
david@haywiregroup.com

Laura Plunkett
Tel: 718.513.7265
Laura.plunkett@guinnessworldrecords.com

The Haywire Group Announces 2010 Release of GUINNESS WORLD RECORDS® Board Game
Travel game and puzzle also to be released with product line

Springfield, MA - The Haywire Group is adding a new line of games & puzzles to their product line based on the iconic Guinness World Records books. The Massachusetts game company has been working closely with the Guinness World Records team in New York and London to create a new line of products that bring the records of the renowned publication to life. The line will be launched at the 2010 Toy Fair in New York City.

Guinness World Records is the global authority on record-breaking achievements and one of the most recognizable brands in the world.  The new board game will contain elements familiar to both fans of the book and those of other Haywire products including trivia questions, learning activities and physical challenges that require players to make and break their own “house” records. Haywire will also release a travel game in a compact metal tin and a 300 piece puzzle that will include a magic-reveal feature allowing users to decode what records are depicted on the puzzle.

 “We’re excited about the opportunity to release a product for an established brand such as Guinness World Records,” says David Blanchard, Director of Sales and Marketing for The Haywire Group. “Our strength in creating innovative game play, paired with the amazing, and sometimes bizarre source material, will be a win for both companies.”

“As a perennial bestseller, the annual Guinness World Records book has been a family tradition for more than 50 years,” said Jennifer Gilmour, Licensing Manager Guinness World Records.  “The brand name has already proved itself a winner with various publishing, games and promotional partnerships and we are looking forward to expanding the reach of our one-of-a-kind content to families in a new and interactive format and believe Haywire Group is the perfect partner to deliver a successful product.”
After the launch in New York in February, all products will be available for sale in the US and Canada.

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16 December 2009

About The Haywire Group, Inc:
Founded in 2005, The Haywire Group has released many well-loved, award-winning games for children and families. The family owned company has gained recognition for their unique packaging and family friendly game play. Their first board game, DICEcapades!, made an immediate splash in the industry. This flagship game has since inspired a product line of six additional games including DICEcapades! Kids, Word Pirates, Number Ninjas, Action Princesses, and the upcoming 2010 games, Outnumbered and Rock Stars. In 2009 Haywire also acquired the license for SPAM and introduced a dice game, card game and four puzzles to the product line, all housed in the iconic SPAM tin. More information for all of their products can be found at www.haywiregroup.com.

About Guinness World Records:
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing. The featured record(s) have been supplied courtesy of Guinness World Records Limited.