On 14 May 2009, the arid Nevada weather inched thermometers higher than 37.7ºC (100ºF) in what meteorologists widely reported as near-record-setting heat.

At the same time, 281 bikini-clad women pushed the temperature even higher, by strutting along famous Las Vegas Boulevard to claim a new Guinness World Records™ victory for the largest bikini parade. Sporting assorted footwear, including high heels, sandals, and athletic trainers, the record participants literally stopped traffic as they paraded along the perimeter of Las Vegas’s centrally located Fashion Show Mall.

Guinness World Records Adjudicator Danny Girton Jr was on hand to verify the record attempt and present Holly Madison (USA) – of TV series The Girls Next Door fame – with the official Guinness World Records certificate for the largest bikini parade.

Holly accepted the award on behalf of the Las Vegas Convention and Visitors Authority, which utilized the successful record attempt as a way to promote Las Vegas as a premier tourist destination and centre of commerce.

14 May 2009