Dubai, United Arab Emirates, 13 October, 2009 - Lulu Caty, the beautiful animated character with her own cartoon show and range of fashionable products, today set another Guinness World Record achievement with the largest backpack in the world, which was unveiled at the Dubai mall.

Measuring three meters in height and two in width, the bag was a hit with visiting families who witnessed the historic moment.

Hisham Zuhir, Director of Rainbow Max, said: “Our determination to help the  children in education inspired us to create the world's largest backpack, and for the world record to be held in world famous city as it was truly a combined effort between various teams in Hong Kong and other countries. We want to prove that hard work and innovation can help girls reach inspiring heights.

At the end of the record, Talal Omar, the Guinness World Records TM adjudicator, announced the success of the attempt and presented The Guinness World of Records Certificate for the largest backpack to Mr Hisham Zuhir, Director of Rainbow Max.