On 12 September 2009, citizens of the city of Verona (Italy) captured the record for the most players in a 24-hour Guitar Hero relay, with 594 Veronans beating participants in five other cities to claim the title.

The race for the record, organized to promote the release of Guitar Hero 5, was kicked off in London by British pop star Pixie Lott, who also spent the day promoting the game on the modified double-decker bus.

Players in Stockholm, Madrid and Utrecht put in good efforts, but it was Verona attempt, which gathered more participants as the shops were closing, that managed to edge ahead in the last hours of the competition.

An exciting and well-organized first attempt on the record, the official Guinness World Records adjudicator, Aleksandr Vypirailenko hopes it is the first of many Guitar Hero relays.

14 September 2009