On 31 July 2009, Sephora took over Times Square to celebrate the opening of their thirteenth Manhattan location and set two new Guinness World Records™ achievements: most lipstick applications in one hour and most makeovers by a team of five in one hour. 

The day-long event, officiated by Guinness World Records Adjudicators Laura Plunkett and Jennifer Gilmour, kicked off with professional make-up artist Jerry Huchinson setting the GWR record for most lipstick applications in one hour with a staggering 107 applications! 

Not to be outdone, the five-person team of Jerry Hutchinson, Adi Lando, Christine Egashira, Alex Kambanaos and Nathalie Bechard managed to set another record for most makeovers by a team of five in one hour: an amazing 85!

On hand to celebrate and accept the official certificate was actress and musician Adrienne Bailon, the lead singer of the Cheetah girls, and Sephora CEO David Suliteanu.

31 July 2009