* Media Alert *

WCG Ultimate Gamer runner-up Robert Paz will try to break the Guinness World Record in Rock Band 2

As an Added Bonus to the WCG Weekend, Fans Can Meet the Top Six Contestants from the Hit SCI FI Reality Show “WCG Ultimate Gamer” and Participate in an Exclusive Q&A Session Moderated by the Show’s Co-Host Joel Gourdin on Friday, May 15th

WHO:   
Samsung Electronics America, World Cyber Games and Ultimate Gamers

WHAT:   
During the first day of the US Invitational, the WCG Ultimate Gamer runner-up Robert Paz will try to break a marathon Guinness World Record™ in Rock Band 2. Officials from GWR will be on-hand to monitor as Rob tries to amass the highest aggregate score on all 84 songs from Rock Band 2 on expert mode using his ion drums. The World Cyber Games has been the recipient of many Guinness World Records® and is featured in the 2007 and 2008 editions of the book, as well as the recently released Guinness World Records 2009: Gamers Edition. 

Nearly 100 of America’s best gamers will compete in the most popular titles on the planet as the World Cyber Games (WCG) and Samsung Electronics America host the WCG US Invitational May 16 and 17 at the Samsung Experience.
 
Additionally, host Joel Gourdin and the final 6 contestants -- Mark, Rob, Swoozie, Chelsea, Jamal and Amy -- from the hit SCI FI reality show “WCG Ultimate Gamer,” will be on-hand Friday, May 15 for a rare Q&A session with fans and some thoughts on their experience on the show.

Gamers who are not participating in the US Invitational can now register to compete in their favorite games by logging onto the WCG USA Web site.  Please visit www.wcg.com/usa to register.

WHEN:       
WCG Ultimate Gamer Fan Event
May 15, 2009
3-6 p.m.

Guinness World Record Attempt:
May 16, 2009
9 a.m. - 2 p.m.          
WCG US Invitational 
May 16, 2009 and May 17, 2009
9 a.m. – 6 p.m., 10 a.m. – 6 p.m.

WHERE:   
The Samsung Experience, located at the Time Warner Center
10 Columbus Circle, Third Floor
New York, NY 10019
212-823-9520 x202

Contact:               
Janet Reinhardt, MWW Group
Phone: (646) 351-8106     
Email: jreinhardt@mww.com

Blain Howard, Bender / Helper Impact
Phone: (212) 633-0561           
E-Mail: blain_howard@bhimpact.com


About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008” and #21 in the “100 Best Global Brands” for 2007.  Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007.  Please visit www.samsung.com for more information.

About Samsung Experience
The Samsung Experience is a remarkable 10,000-square-foot interactive brand emporium that provides a creative experience through Samsung’s vision of digital convergence. The site features hundreds of Samsung products in unique technology demonstrations that allow you to discover, touch, hear, and engage with the latest technology to create your own digital lifestyle. This permanent venue is located on the third floor of The Shops at Columbus Circle in the Time Warner Center.  For more information about Samsung Experience, visit: www.samsung.com/experience

About World Cyber Games (WCG)
World Cyber Games (www.wcg.com) is the premiere global eSports tournament and festival, with about 800 players from 78 countries participating at the WCG 2008 Grand Final. Founded in 2000 and credited with launching the professional careers of many of the planet’s top competitive video game players, World Cyber Games uses a yearlong tournament format, which begins with online, regional and national competitions in each country. National finalists then convene to compete in the ultimate international tournament in eSports, World Cyber Games Grand Final, where each country’s best players battle for the largest and most prestigious prizes in competitive gaming. WCG 2008 Grand Final was held November 5th to 9th in Cologne, Germany. WCG 2009 Grand Final will be held November 11th to 15th in Chengdu, China.