FOR IMMEDIATE RELEASE
TWENTIETH CENTURY FOX HOME ENTERTAINMENT SHATTERS GUINNESS WORLD RECORD FOR TALLEST ICE SCULPTURE IN HONOR OF COOLEST SCRAT IN TOWN
Measuring In At A “Mammoth” 48 Feet Tall, The New Record Coincides With The Animated Adventure’s Blu-ray And DVD Release
LOS ANGELES, CA. (October 27, 2009) – Things got a little chilly in Southern California Tuesday as Twentieth Century Fox Home Entertainment broke the Guinness World Record for Tallest
Ice Sculpture timed with the Blu-ray and DVD release of Ice Age: Dawn of the Dinosaurs. Sculpted by innovative ice company Ice Bulb, the 48-foot-8-inch creation, reaching over four stories high, broke the previous record by nearly 8 feet.
Officially unveiled at ICE at Santa Monica, Downtown Santa Monica’s outdoor ice skating rink, the project took months of collaboration to create, with artists from Blue Sky Studios developing the overall look of the ice sculpture depicting lovable squirrel Scrat and his giant acorn. Over 133,000 pounds of ice, gathered across four states, was used as a team of 14 skilled sculptors from Ice Bulb worked four straight days to finish the job.
“It’s only fitting that we build a record breaking Scrat Ice Sculpture to go along with the massively successful Ice Age franchise, and unveil it on the day that Ice Age: Dawn of the Dinosaurs arrives on Blu-ray Disc and DVD,” said Mary Daily, Executive Vice President, Marketing, North America for Twentieth Century Fox Home Entertainment. “It is just more reason to celebrate.”
The previous record for Tallest Ice Sculpture of 40.28 feet was held by Michel Amman in Ski Dubai, Dubai, United Arab Emirates on April 20, 2006. This new record was verified by Guinness World Records official, Danny Girton Jr. who was on-site to inspect the sculpture.
“The effort and workmanship that went into creating this ice sculpture is truly astounding. This type of record takes serious time and commitment and we’re happy to recognize a new Guinness World Record today,” Girton said.
The coolest animated comedy of the year, the Ice Age: Dawn Of The Dinosaurs Three-Disc Combo Pack (Blu-ray, DVD and a Digital Copy) is available now and provides hours of extra fun for the entire family including an Ice Age digital story book maker, commentary by director Carlos Saldanha, deleted scenes, making-of featurettes, two special Scrat shorts, a how-to-draw Scrat tutorial with the filmmakers and much more.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
About Guinness World Records
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.
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29 October 2009
FOR IMMEDIATE RELEASE
October 21, 2009
GUINNESS WORLD RECORD SHATTERED BY CITIZENS ACROSS GLOBE DEMANDING THAT THEIR LEADERS END POVERTY
More than 173 Million People Gather at “Stand Up, Take Action, End Poverty Now!” events, setting new world record for largest mobilization in history
A Guinness World Record shattered this weekend when 173,045,325 citizens gathered at over 3,000 events in more than 120 countries, demanding that their governments eradicate extreme poverty and achieve the Millennium Development Goals (MDGs). “Stand Up, Take Action, End Poverty Now!”, now in its fourth year, has been certified by Guinness World Records as the largest mobilization of human beings in recorded history, an increase of about 57 million people over last year.
“The more than 173 million people who mobilized this weekend sent a clear message to world leaders that there is massive, universal, global demand for eradicating poverty and achieving the Millennium Development Goals,” said Salil Shetty, Director of the United Nations Millennium Campaign. “In particular, we have seen citizens determined to show their governments that they will hold them accountable for keeping their promises to end hunger, improve maternal health and abolish trade-distorting agricultural subsidies. They will not accept excuses for breaking promises to the world’s poorest and most vulnerable people, who have already been hardest hit by the global food, economic and climate crises they had no role in causing.”
In Asia more than 100 million people participated (101,106,845); in Africa more than 37 million people participated (37,848,412); in the Arab region more than 31 million people participated (31,394,459); in Europe more than 2 million people participated (2,102,121); in Latin America more than 200,000 people participated (229,371); in North America nearly 200,000 people participated (191,535); and in Oceania more than 170,000 people participated (172,582).
"Stand Up is proven to be a growing global mobilization, as well as an ongoing grass roots movement from remote areas and cities in so many countries, both rich and poor,” said Sylvia Borren, Co-chair of the Global Call to Action Against Poverty (GCAP), who attended several “Stand Up” events across The Netherlands last weekend. “These are the voices of young people, women and men demanding the eradication of poverty, and new answers to the food, economic and climate crises. We will carry this overwhelming message forward in the weeks and months ahead to influence both the Copenhagen climate discussions and next year's MDG review.”
Currently 1 billion people around the world are hungry and 500,000 women continue to die annually as the result of pregnancy and childbirth. The vast majority of these deaths are preventable.
The mobilization was organized globally by the United Nations Millennium Campaign, in partnership with a range of organizations including the Global Call to Action Against Poverty (GCAP).
The 3,000 events across every inhabited continent this weekend included:
In New York, United Nations Secretary General Ban Ki-Moon lead schoolchildren in Standing Up on Friday.
In Bangladesh, civil society campaigners raised the call “National Unity Can Eradicate Poverty,” urging that a “Poverty and Hunger Free Bangladesh is Possible Now.” The Prime Minister led the nation in pledging to remain united to develop the country by 2020. At a rally in Dhaka, she called upon all political parties to jointly fight corruption and stabilize democracy.
Despite the typhoons that hit the Philippines just before “Stand Up,” 35.5 million people in the country Stood Up and the “I Vote for MDGs” campaign, a survey on the issues voters believe should be prioritized by the 2010 Presidential candidates, was launched.
In Nepal the President read a Stand Up Pledge with members of the Constituent assembly at an event broadcast live on national television, followed by a concert in a large open-air theatre in the heart of Kathmandu.
In the United States, the Irish band U2 brought 50,000 concertgoers to their feet for a "Stand Up” moment during their October 18 concert in Norman, Oklahoma.
From Cape Town to Cairo and from Accra to Kampala, millions of Africans stood up in churches, mosques, schools, markets, streets and work places to call on their leaders to end poverty and inequality. In Uganda, the Local Government Association joined “Stand Up” by launching a historic award to honor the best-performing local government. The inaugural award was presented to the Kasese District.
In South Africa, housemates on the hit television show “Big Brother” made passionate appeals to world leaders to end poverty and led the continent in reading the ”Stand Up” pledge, collected food for disadvantaged children and wrote a song on poverty. They called on African leaders to stop maternal death, end hunger and address climate change.
In Nigeria, legendary African artist Femi Kuti led over 60,000 people attending the annual event commemorating the life of his late father Fela Kuti, in pledging their commitment to campaigning fervently against poverty and injustice. Femi urged participants at the festival to be bold when holding their governments accountable, noting that Africa has enough resources to end poverty. Accusing African leaders of mismanaging public resources through corruption and poor governance, he called on them to focus more attention on programs leading to the achievement of the Millennium Development Goals.
At Federation Square, Melbourne, a concert organized by Make Poverty History Australia and AusAID included a flash mob stunt and performances by entertainers including Diafrix, a musical group of African refugees.
Citizens of Papua New Guinea Stood Up for the first time this year, in churches and government buildings, with support from the government Department of Community Development.
In Halifax, Canada, citizens marched against poverty in a rally organized by Make Poverty History.
In Italy, more than 400,000 people participated in 200 sports events across the country. The people of L’Aquila, which was hit by a devastating earthquake in April, ran a marathon to show their support.
In Paris, the streets were invaded by 4,000 roller-bladers on Sunday proudly sporting ‘Stand Up, Take Action, End Poverty Now!’ t-shirts.
In Spain, coordinated marches nationwide included a rally in Madrid on October 16 which was followed by an outdoor concert featuring Spanish rock bands.
Peru was one of several countries which used “Stand Up” to start a process of climate justice hearings aimed at gathering the testimonies of people whose lives and livelihoods are being destroyed by global warming.
“Stand Up” was also supported by the entire United Nations system, with events organized by United Nations Information Centers (UNICs) across the globe. In Egypt, for example, 25 million worshippers Stood Up in mosques, more than 2 million worshippers Stood Up in Coptic Orthodox churches and thousands more Stood Up in schools across the country, in a mobilization organized by the UNIC in Egypt.
Hundreds of people gathered on October 16 at the International Labor Organisation (ILO) headquarters in Geneva to Stand Up Against Poverty in a joint action with UNDP and UN agencies, led by ILO Director-General Juan Somavia.
For more information, photos and b-roll contact:
Kara Alaimo
United Nations Millennium Campaign
Kara.Alaimo@undp.org
Telephone: +1 212-906-6399
Ciara O’Sullivan
Global Call to Action Against Poverty
Ciara.osullivan@whiteband.org
Telephone: +34 679 594 809
About the Campaigns:
The UN Millennium Campaign was established by the UN Secretary General in 2002. The Campaign supports citizens’ efforts to hold their governments to account for the achievement of the Millennium Development Goals. The Millennium Development Goals were adopted by 189 world leaders from rich and poor countries, as part of the Millennium Declaration which was signed in 2000. These leaders agreed to achieve the Goals by 2015. Our premise is simple: we are the first generation that can end poverty and we refuse to miss this opportunity. For more information, visit www.endpoverty2015.org.
The Global Call to Action against Poverty (GCAP) is a civil society alliance of social movements, international NGOs, trade unions, community groups, women’s organizations, faith and youth groups, local associations and campaigners working together across more than 100 national coalitions/platforms. GCAP is calling for action from the world’s leaders to meet their promises to end poverty and inequality. In particular, GCAP demands solutions that address the issues of public accountability, just governance and the fulfillment of human rights; trade justice; more and better aid; debt cancellation; climate justice; peace and security as well as gender equality and women’s rights. For more information, visit www.whiteband.org.
AUSTIN, Texas – September 27, 2009 – Today’s fifth annual Silicon Labs Austin Marathon Relay to benefit Junior Achievement featured great weather, supportive fans and a new Guinness World Record! More than 540 teams competed to win the “Humana Why Not You?!?” Guinness World Record challenge which culminated in a banner finish and new course record of 2:10.49 by Team Jack and Adams / Zapata Roadrunners made up of Kibet Cherop, Rueben Ondori, Stephen Ariga, Scott Kimbell and Derek Yorek.
"The Silicon Labs Austin Marathon Relay is a special event all on its own, especially with such a scenic course, so many enthusiastic and friendly participants, and the fundraising for an important cause," said Derek Yorek of Team Jack and Adams / Zapata Roadrunners. "We came out today in hopes of having a great time while running through some of our favorite parts of Austin – winning the race and earning a world record was an added thrill. What an awesome day."
Austin’s only five-person marathon relay included teams representing running clubs, neighborhood groups, local businesses, city workers and college organizations, with each team successfully completing the relay. Winning the family division, Team Juarez finished with the time 3:22.47. Stephen Stein, Phillip Jordan, Juan Carreon, Jess Hager and Isaac Mora won the military division in 3:03.58
“The Relay is a one of a kind event where you can run as a team, make a world record, enjoy the views of downtown Austin and support financial literacy,” said Shannon Pleasant, director of corporate communications for Silicon Labs. “Participating is the perfect way to give back to the community and we are so pleased to be part of such a successful race. “
All proceeds from the 2009 Silicon Labs Austin Marathon Relay benefit Junior Achievement of Central Texas, providing educational resources to teach financial literacy by local business and community volunteers that meet with over 16,000 area students each year.
“We are so fortunate to have such a strong community here in Austin,” said Dave Swincher, president of Junior Achievement of Central Texas. “It was great to have so many runners, spectators, volunteers and sponsors come out and support our cause and what we believe in. This relay is making a big impact on the lives of students in Austin and it is important that we continue our efforts every year.”
The race kicked of the start of the Austin Distance Challenge and covered 26.2 miles, divided into five relay legs in the following order: 12K, 10K, 10K, 5K, 5K. The central location, onsite local food vendors and activities for kids provided a great place for family and friends to hang out while team members ran their leg of the course. With over 2,700 runners, this race ranks as the second largest stand alone marathon relay event in the nation.
The Silicon Labs Austin Marathon Relay is sponsored by Silicon Laboratories. Additional sponsors include Humana, Third Rail Creative, News 8 Austin, Helping Here, Heineken Light, Hospira, State Farm, Aetna, Virgin, Papa John’s, American Airlines, Rockford, RunTex, Ranch Road and Waggener Edstrom Worldwide.
For additional information on this event, please visit www.austinmarathonrelay.com.
For race results by RunFAR, please see this link.
About Silicon Laboratories Inc.
Silicon Laboratories is an industry leader in the innovation of mixed-signal semiconductors that allow the analog world we live in to interact with the digital world of computing. Silicon Labs is committed to sharing the company’s success with the community, specifically education programs that help develop math and science skills among young people. Headquartered in Austin, Texas, Silicon Labs has design, engineering, marketing, sales and applications offices throughout North America, Europe and Asia. For more information about Silicon Laboratories, please visit www.silabs.com.
About Junior Achievement
Junior Achievement is the world's largest organization dedicated to educating young people about business, economics and free enterprise. Through a dedicated volunteer network, Junior Achievement offers in-school and after-school programs for students in grades K-12. JA programs focus on seven key content areas: business, citizenship, economics, entrepreneurship, ethics/character, financial literacy and career development. For more information, visit www.ja.org.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.4 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals.
Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.
More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at http://www.humana.com, including copies of:
• Annual reports to stockholders
• Securities and Exchange Commission filings
• Most recent investor conference presentations
• Quarterly earnings news releases
• Replays of most recent earnings release conference calls
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Note to editors: All products and service names are the property of their respective owners.
MEDIA CONTACT: Katie Ryan, kryan@waggeneredstrom.com, 512/217-2179
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29 September 2009