Employees of the health club chain Esporta registered a new Guinness World Records™ achievement on Thursday, 19 February 2009 with the most people spinning (static cycling) simultaneously. A group of 412 cyclists achieved this feat at Esporta's annual conference at The Gloucestershire Health & Rackets Club.

The employees came from all over the UK and were broken down into four area groups across the floor space of a massive inflated sports hall. After a day of powerpoint presentations, and before the evening presentations continued, employees of all ranks and levels of fitness streamed into the hall and prepared themselves for an energetic 45-minute spinning workout. They were spurred on by four members of their executive management team and led by their chief executive officer and class instructor, all on a stage at the front of the hall, while other members of the conference handed out much-needed supplies of water.
Everyone was inspired enough to finish the whole workout and they were certainly determined to claim back their record from last year. There was a huge uproar at the end of the session – confetti cannons were fired, fireworks went off on the screens to either side of the stage – when it was announced that the record attempt had been successful.
This is one feat that had been achieved with pure sweat and toil – trust GWR's Nadine Causey as a witness to that fact!
23 February 2009
EA to Make Guinness World Records® Record Attempt for 'Largest simultaneous video game exercise routine’ on EA Burnaby Campus Sports Field
WHAT:
To celebrate the launch of EA’s exciting innovation in personal fitness, EA SPORTS Active™, hundreds of local EA employees will simultaneously train with this new virtual video fitness product on EA’s outdoor soccer field in Burnaby, B.C. In doing so, the company hopes to set a new Guinness World Record® with EA’s game developers participating in a leg-burning, ab-crunching workout led by EA’s fitness staff.
Developed exclusively for the Wii™ by EA Canada in Burnaby, EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is a fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS virtual fitness products to improve the well-being of people of all ages.
• Hundreds of EA employees working out to EA SPORTS Active
• Individual demos and product reviews for media
• Interviews with the local EA development team behind EA SPORTS Active
WHEN:
Friday, May 22, 2009
11:30 am – Media Check-In
12:00 pm – EA SPORTS Active Guinness World Records® Record Attempt begins
12:15 pm – Product demos and interviews
WHERE:
Electronic Arts – Burnaby Campus
4330 Sanderson Way, Burnaby, B.C.
WHO:
Dave McCarthy, Vice President and EA SPORTS Active Executive Producer
Guinness World Records® Judge/Adjudicator
Members of the EA SPORTS Active development team
MORE INFO:
easportsactive.com and http://tinyurl.com/qzn2ud
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For more information, please contact:
Karen Cook
kcook@hoggan.com
C: 604-551-9074
Alex Chapple
achapple@hoggan.com
C: 604-512-6095
Download full press release as pdf >>>
21 May 2009
On Thursday, 19 February, employees of the health club chain Esporta broke a record for the most people static cycling simultaneously. A total of 412 cyclists achieved this feat at Esporta’s annual conference, staged at the Gloucestershire Health & Rackets Club in Gloucester, UK.
The employees came from all over the UK and were assembled into four groups across the floor space of a massive inflated sports hall. After a day of powerpoint presentations, and before the evening presentations continued, employees of all ranks and levels of fitness streamed into the hall and prepared themselves for an energetic 45-minute spinning workout. They were spurred on by four members of their executive management team and led by their chief executive officer and class instructor, all of whom were on a stage at the front of the hall, while other members of the conference handed out much-needed supplies of water.
Everyone who took part was determined to finish the whole workout, and so claim back their record from last year. There was a huge roar at the end of the session, and when it was announced that the record had been achieved, confetti cannons fired and fireworks exploded on the screens to either side of the stage.
This is one record that had been achieved through pure sweat and toil. Trust me – Guinness World Records™ Adjudicator Nadine Causey – as a witness to that fact!
23 February 2009